For amusement park event managers, the introduction of a new festival or event is an exciting opportunity to enhance guest experiences, boost attendance, and increase revenue. However, the success of such an endeavor hinges on your meticulous planning and strategic decision-making. Before diving into the design and financial commitments, however, you should arrange a thorough brainstorming phase. This preliminary stage not only streamlines your planning process but also plays a pivotal role in determining the feasibility and potential profitability of the event.

The Role of Brainstorming in Event Planning

1. Idea Generation and Refinement:

   – Brainstorming sessions serve as a breeding ground for ideas. Encourage team members to think creatively and without constraints. This phase is about quantity, not quality, of ideas.

2. Cost-Effective Planning:

   – Early brainstorming helps in identifying potential cost-saving strategies. By thoroughly vetting ideas before any financial commitment, you can avoid the pitfalls of investing in unfeasible concepts.

3. Risk Assessment:

   – Discussing various aspects of the event during brainstorming helps in identifying potential risks and challenges, allowing for proactive mitigation strategies.

Key Questions to Address When Brainstorming

1. What is the Objective of the Event?

   – Define clear goals. Is the event aimed at increasing footfall, enhancing brand image, or providing a unique experience? Clear objectives guide the planning process.

2. Who is the Target Audience?

   – Understanding the demographic and psychographic profile of your target audience is essential. This influences the theme, activities, and marketing strategies.

3. What is the Proposed Theme?

   – The theme should resonate with your audience and align with your park’s brand. Consider current trends, cultural relevance, and uniqueness.

4. What are the Budget Constraints?

   – Determine the financial ceiling for the event. This will guide decisions regarding scale, marketing, and attractions.

5. What Resources are Available?

   – Assess existing resources such as space, staff, and equipment. Utilizing available resources can significantly reduce costs.

6. What is the Ideal Duration and Timing?

   – Decide on the length of the event and the best time to host it. Consider factors like weather, holidays, and competing events.

7. How Will the Event Be Marketed?

   – Brainstorm marketing strategies that align with your audience and objectives. Consider digital marketing, partnerships, and traditional media.

8. What are the Potential Risks?

   – Identify risks related to weather, safety, and operational challenges. Planning for these in advance can save costs and prevent mishaps.

9. How Will Success Be Measured?

   – Define metrics for success, such as attendance numbers, revenue, guest satisfaction, and media coverage.

The Benefits of Comprehensive Brainstorming 

1. Cost Savings:

   – By identifying potential issues and unfeasible ideas early, you can avoid unnecessary expenses.

2. Enhanced Creativity:

   – A collaborative brainstorming environment fosters creativity, leading to more innovative and engaging event concepts.

3. Risk Mitigation:

   – Discussing potential risks upfront allows for the development of effective contingency plans.

4. Alignment with Objectives:

   – Brainstorming ensures that every aspect of the event aligns with the overarching goals and objectives.

5. Informed Decision-Making:

   – With a thorough understanding of the event’s scope, target audience, and logistical requirements, decision-making becomes more data-driven and strategic.

To help you through this planning process, we have made a a comprehensive Event Planning Form with 27 questions for you to fill out during your brainstorming sessions. The results are emailed to everyone you list in the form and can keep each person in the loop about the resulting decisions.

The planning of a new festival or event in an amusement park is a complex process that requires careful thought and preparation. The brainstorming phase is critical in shaping the event’s concept and ensuring its feasibility and success. By addressing key questions and encouraging open, creative discussions, you can lay a solid foundation for a successful and memorable event, while also optimizing resources and minimizing risks.

Guardian Adventures provides consulting and program development for museum and science centers, summer camps, amusement & attraction industries, and more.