Purveyor of Inclusive, socio-emotional, entertaining, and universal media.

For over 20 years, Bill has led teams that create board and digital games, animation, video, apps, AR/VR, and mixed reality media that utilize his universal design methods and tools to facilitate rich experiences for persons with disabilities and provide full participation in the ongoing socio-cultural fabric of the world we all share.

Who Bill Helps:

• Museums: Developing and producing rich media experiences that are accessible and engaging for everyone.
• Universities, Colleges: Developing curriculum and courses that empower a wide range of students to effectively incorporate universal design methods into their practice at I-See-U.
• K-12 Schools: Producing and publishing educational media that uses the power of inclusive and universal design to increase learning engagement and retention. Over 300,000 students have interacted with over 30 user-tested projects as part of The EPIC Project.
• Non-Profit Organizations: Developing and producing media that moves audiences beyond reaction to action.
• Companies and Organizations: Expanding audience and market share with inclusive and universal design.
• Speaking: Delivering insightful content that elevates the experience of attendees at serious game, interaction design, universal design for learning, and accessible design conferences.

How Bill Helps:

• Bill specializes in creating reusable and tailored blueprints and tools that empower development teams to implement universal design across all their initiatives.

Engagement Tools:

• Building empathy for persons living with disabilities using statistics, simulations, and exercises. 
• A collaborative design process guided by design thinking principles.
• Insights from user testing reports and past project experiences, showcasing potential challenges and effective solutions across various media types.
• An innovation mindset aimed at solving wicked problems.

Notable Achievements:

Bill is a multiple award-winning designer in the automotive, digital media, and games arenas. He led teams that earned Ford’s best new product, three Motor Trend cars of the year, best in show in the American Advertising awards, and has earned seven patents. He supported teams that won best games at the Serious Play, and Meaningful Play game conferences. Bill founded the Digital Art and Design program at Kendall College of Art and Design as well as the EPIC Project, a collaborative initiative by faculty, students, teachers, and field experts to imagine, create, and test innovative educational media for use in classrooms all over the world.

Key Clients:

• MIT Media Lab
• Michigan State University
• Western Michigan University
• The Jim Crow Museum of racist memorabilia
• The Grand Rapids Public Museum
• Mental Health America
• Art Prize Education
• The Inter-Society Color Council

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